Market Intelligence Case Studies

Exterity Case Study

Exterity offers the ability to access digital media from any source, anywhere in the world, delivered directly to your TV, display or audio system.  They were researching the market to examine the potential to offer their solution over a wireless network and were examining wi-fi as a potential solution.  As they were unsure of what the future predicted for this type of technology, Exterity asked Wireless Innovation to use their Market Intelligence Analyst service to put them in touch directly with one of the analysts in Gartner, the largest research organisation in the World.  The outcome of this meeting was that Exterity are now looking at wi-max as the way forward for their technology.

"Trying to determine market trends for our industry is difficult, so Wireless Innovation (in conjunction with Scottish Enterprise) organised for us to speak directly to one of the key expert analysts in Gartner.  The analyst was able to provide insightful guidance on the development of wireless technology and how it might affect our market over the next few years.  This information came at a crucial time in our decision making and will help us determine our development plans over the next 12-24 months.  The market intelligence service from Wireless Innovation is excellent and the ability for them to put us directly in touch with market analysts has provided us with vital business information at a key point in our development"

Mike Allan
Exterity

Helixion Case Study

Helixion is leading the way in the creation of next generation security for mobile devices by developing the storage and security capability features of Secure Multimedia Cards and SmartSD cards.  As a leader in this field, Helixion struggled to find market research which predicts how the market is going to develop, which is crucial information to help them map out their product development milestones.  Using their contacts at the global research companies, Strategy Analytics and Gartner, Wireless Innovation put Helixion directly in contact with two leading analysts looking at this particular subject. 

"The research arm of Wireless Innovation is a excellent resource which has delivered essential information to help us in our business planning and strategy definition.  As our product is looking at an area of the market which has yet to be determined, it is difficult to source market reports focussed on this specific area, so Wireless Innovation organised for us to speak to analysts at both Strategy Analytics and Gartner to help us examine the market in much more detail  and predict future trends.  The information we received from both these sources was excellent and has identified that there is definitely a gap in the market for our product"

Neil Stewart
Helixion

Forms 4PDA

Forms4PDA have developed a new software application that runs on mobile devices and enables business users to convert paper based forms into mobile, electronic forms. 

After the product development stage Forms4PDA wanted to do some market testing on the application to identify the key vertical markets they would target with their product.  Having identified Financial Services as one of their key target markets, Wireless Innovation arranged for Forms4PDA to do some market testing of their application with the legal and compliance department from the Prudential, one of the UK’s largest life and pension companies.  

“We have invested a lot of time and effort into developing a product we believe is right for the market but after speaking with Wireless Innovation quickly realised that we needed to identify key target vertical markets to make the product more applicable to the end user.  Wireless Innovation organised for us to meet Prudential, which was invaluable in our market testing process.  We were given a steer as to which areas of the business could use our application, the barriers to entry for the financial services industry and what we would need to do to get our product approved by the standards body for the industry.  We are using the information we gained from this meeting to shape the launch of our business”.

Ian McCarley