Ten P’s of Strategic Marketing and Sales

Ten P's
Date: Wednesday 25th May 2016, 9:30am - 12:30pm Location: Hillington Park Innovation Centre, Glasgow, G52 4RU We’ve all heard of the 4 P’s of marketing and some have even heard of the 7P’s.  In a fast paced, dynamic world marketing and strategies for sales are changing daily. New online tools are available, new channels are emerging, new routes to market ... Read More

Marketing Specialist Surgery

Date: Tuesday 24th November 2015, 9:30am - 4:30pm, 45 min timeslots available.  Location: Hillington Park Innovation Centre, Glasgow, G52 4RU Marketing can be a minefield for any early stage technology business, where to start, what type of marketing to use and where to focus to achieve the most impact. Book a one hour surgery with marketing expert Ross McLennan of Innovation Centres ... Read More

Choosing the best brand agency for your business

Image courtesy of KROMKRATHOG at FreeDigitalPhotos.net Brands are everywhere. No matter where we look, we’re faced with brands.  From Apple to Aldi, they touch pretty much every aspect of our lives.  However, all too often, Scottish tech start-ups miss out on the benefits that branding can bring because they think they’re too small or worse still, too insignificant to invest ... Read More

Importance of personalisation

Personalisation is changing the way advertising is structured and changing the way we think.  Personalised messages and offers are being sent to consumers via smarthphones, laptops and TVs.  The opportunity for digital marketeers is huge Everyone in the world is different; we’ve been aware of that for a very long time, but we haven’t always been able to commercialise on ... Read More