Sccope and Mobile Acuity partner to provide the best shopping experience for BlackBerry smartphone users

Windsor, UK, November 1, 2010---Sccope, www.sccope.com, the premier mobile shopping app and Mobile Acuity, www.mobileacuity.com the leading image recognition technology company have combined Mobile Acuity’s bar code and image recognition software with Sccope’s award winning BlackBerry application to provide the best shopping experience for BlackBerry® smartphone users.

“We tested multiple technologies and Mobile Acuity offered the best 1D bar code reading technology in the market, said Douglas Orr, founder and CEO Of Sccope. Partnering with the leader in mobile image recognition was key to providing a high level of user satisfaction that is critical to the Sccope user experience. We look forward to extending our relationship with Mobile Acuity to include their image recognition technology in the Sccope application by the end of the year.”

Teams from Mobile Acuity and Sccope worked together to overcome the challenges presented by a multitude of current and historic BlackBerry devices. A unique solution based on Mobile Acuity’s algorithms solved both focusing and decoding issues across a spectrum of handsets.

“The ability for consumers to be able to effortlessly indentify products to get information or to make a purchase is fundamental to great shopping apps like Sccope. Today this is often done using bar codes because they are on so many products however this will soon evolve to a much simpler user experience by just taking a picture. The Sccope application, using our image recognition algorithms, will identify the product immediately” said Chris Wade, Executive Chairman of Mobile Acuity.

Sccope has won several awards from the BlackBerry community including the CrackBerry Editor’s Choice Award 2010. Consumers can simply enter the name of a product in the search field, browse through the shopping categories or take a photo of the barcode of the product in hand to check the price against Sccope's 10 million different price points. Users can also make a wish list, track prices and inventory through alerts and receive special offers.

Sccope on BlackBerry App World:

US: http://appworld.blackberry.com/webstore/content/12464                                  UK: http://appworld.blackberry.com/webstore/content/12463 or OTA http://www.sccope.com/blackberry/

About Sccope

Sccope is the premier price comparison and barcode-scanning tool for comparison shopping and finding product information. Sccope carries over 10 million different price points from hundreds of top retailers and features a wide range of products including electronics, games, DVDs and toys. Savings for Sccope users would on average total 25% but could be as much as 75% on single items. Sccope is available on the web, via apps on a variety of mobile platforms including BlackBerry® smartphones, iPhone, Vodafone 360, T-Mobile and all other web enabled phones by visiting our mobile friendly website m.sccope.com

About Mobile

Acuity Mobile Acuity is a technology company enabling Mobile Visual Search applications for retailers and interactive campaigns using Visual Interactivity™ for brands and agencies. The company was incorporated in January 2006 and has received seed funding from investors including Imprimatur Capital and Scottish Enterprise. The company is a spin-out of the University of Edinburgh, the leading UK University in Computer Science and Informatics

Contact: Laurie Cutts; App-Promo; 617-413-7377