Talking Directly to Your Customer: How to use mobile apps to target customers

Companies utilise internet applications, social media tools and websites to promote their message to a wide audience, but have you considered how powerful mobile could be?

Most of the mobile operators have now developed their own apps stores and are encouraging developers to create apps, software and content for their individual platforms which are targeted directly at end consumers and businesses. Therefore your brand could be put in front of targeted customers who are interested in buying from you.

This event will look at what apps are applicable in the mobile world, who wants to buy them and how do you ensure you develop the right type of apps for the right mobile platform.