Hillington events in 2012
Filter event types:
-
Entrepreneur Pitch Presentation Workshop with Bill Joos 'The Pitch Doctor' (internal event)
Feb 12 7 Start: 08:30 End: 17:30
Bill Joos, the 'pitch Doctor' from Silicon Valley, will be back in Scotland in February 2012.
Less than one week from now Bill will be conducting two 1-day interactive seminars focused on specifically preparing and delivering your all-critical 'Elevator Pitch' as well as your initial PowerPoint presentation to attract investors... and customers.
The workshop will take place on Monday, 6 February 2012 at the Informatics Forum in Edinburgh, and will be repeated Tuesday 7 February 2012 at the Hillington Innovation Centre,Glasgow (http://www.innovationcentre.org/hillington/location/)
Bill's workshop will include these four sessions:-
THE TOP TEN MISTAKES IN BUSINESS PLANS
Your business plan is the most important document you'll write as an entrepreneur. It can be the ticket to funding and garnering interest from potential clients and partners.
Learn what NOT to do so you can develop a hard-hitting, compelling business case for your company.
PERFECTING YOUR 'SHORT BUILDING' ELEVATOR PITCH*
You can't assume your elevator pitch will be in a skyscraper! What if the mythical elevator ride is in a short building, and you only have 20 seconds?
In this session you will learn how to focus on what really matters to instantly grab the listeners attention when asked 'what does your company do ?'
PERFECTING YOUR PITCHING*
Learn how to craft the best possible pitch(presentation) in the shortest possible time.
This session will take you through the process of creating and delivering two versions of a company overview presentation:
One suitable for a one-hour discussion with investors and a version suitable for shorter pitches, such as at the EIE 2012 investor showcase event.
This session features a hard-copy, walk-away presentation development tool that will help you put together these presentations for a technology based start-up company.
THE POWER OF AN ADVISORY BOARD
This dynamic bonus session will focus on what Bill feels is the entrepreneur's most under-utilized resource: a powerful Advisory Board.
This can be the key to tapping into external expertise and impressing investors. When you ask for funding, you often get advice.
The opposite may also be true: ask for advice and get funding!
Schedule for each day:
08:30 - 09:00 Arrival and Registration
09:00 - 09:05 Introduction and overview
09:00 - 09:30 Self - introductions
09:30 - 11:00 Top 10 Mistakes in Business Plans
Break
11:15 - 12:45 Short Building Elevator Pitch
Lunch
13:45 - 15:45 The VC Pitch
Break
16:15 - 17:30 The Power of an Advisory Board
17:30 - 17:40 Recap of the day.
Due to high demand these events are now full
-
How to use LinkedIn to supercharge your profile
Feb 12 7 Start: 10:00 End: 13:00
Julie Moulsdale of Perceptive Partners will guide us through a very practical session on how to get the most out LinkedIn to supercharge our personal profile and in so doing, create more business opportunities.
This unmissable masterclass will cover:
• Managing your reputation online : What's already being said about you and how do you find this out?
• Managing the message : Being clear on the message you want to convey and how do you say it most effectively
• Managing your network: Using your network effectively using LinkedIn, how to make the most of groups, how to find business opportunities on LinkedIn
• Minding your Ps and Qs online : The worst LinkedIn clangers and how to avoid these
• Top 10 LinkedIn tips NB.
Whilst you will inevitably learn a great deal from simply attending, to get the most out of the session please bring along your laptop.
As part of the learning process, together with the whole group, Julie would like to work on the LinkedIn profiles of a few people attending the event. Once you have signed up, if you would like the chance to volunteer your profile, please email Julie directly julie@perceptivepartners.co.uk
About Julie Moulsdale: Julie founded Perceptive Partners Communications www.perceptivepartners.co.uk in 2006. She has worked with several blue chip brands, small organisations and individuals to drive better business results through better communication. These include IBM, PWC, Cisco, Thomas Cook as well as City Legacy, the consortium building the Athletes' Village for the 2014 Commonwealth Games and best-selling author, Carmen Reid. Julie regularly shares useful LinkedIn tips on LinkedIn and on Twitter.
The cost to attend these events is £30.00. A discounted rate of £20.00 is available for clients/tenants of HPIC, AIC, the Atrium, Interactive Scotland, Tech Meetup and members of Renfrewshire and East Renfrewshire Chambers of Commerce. Please select the 'members only' ticket to access this discount.
Hillington Park Innovation Centre, Scotland's leading Innovation Centre, is delighted to bring you the next series of business masterclasses. These events have been created to deliver three key benefits:
a) Hear from industry experts passing on the benefit of their experience.
b) Network with a wide range of companies and individuals.
c) Promote your own business to potential partners and customers.
Each event will contain a formal presentation from a key business expert, a question and answer session, a formal networking opportunity, a chance for one company to present to the attendees on their products and services, lunch and an informal opportunity to network.
-
PR for Technology Companies
Mar 12 1 Start: 09:45 End: 13:00
This Masterclass shows how PR can be used to maximum effect for high growth Technology companies. We start by setting PR in its proper context (by looking at the wider function of Marketing), then show how Companies can maximise their use of PR by gaining a deeper understanding of the needs of the various parties that form the PR ecosystem ...
Delegates get the chance to hone their skills (or learn new ones) by drafting a Press Release; these are then critiqued and evaluated in an interactive session that highlights best practice and provides many useful hints and tips ...
Agenda ...
Marketing in Technology/Product Companies
Strategic Marketing
Marketing in Technology versus Consumer Focussed Companies
Best Practice Product Companies
PR within the Marketing Mix
The PR ecosystem
Understanding everyone's needs
The core components of a PR programme
Cost - Benefit analysis
Interactive Session - writing a Press Release
Evaluation and critique
Summary and Conclusions
Q and A
CLICK HERE TO REGISTER FOR THIS EVENT
EMAIL guy@integriscomms.co.uk for more information
The course is hosted by Integris Communications who have over 30 years' experience in technology marketing and implementing global PR campaigns in association with Hillington Park Innovation Centre.
Integris Communications have worked with a wide variety of companies from internet start-ups to technology multinationals.
Follow us on Twitter@integris_comms
-
Social Media Masterclass for Business
May 12 25 Start: 09:30 End: 17:00
Following on from another highly successful masterclass series run earlier this year, in associations with the Hillington Park Innovation Centre, NSDesign is delighted to announce a new date for their "Embrace the Space" 1 Day Social Media Masterclass Workshop.
Hillington Park Innovation Centre
Friday 25th May 2012
9.30am – 5.00pm Includes lunch and refreshmentsLed by NSDesign's ever enthusiastic Gary Ennis, the workshop also features the expert talents of TV and Radio presenter Colin Kelly, giving attendees the expert information and guidance to ensure the right Social Media route for their businesses.
More Information and Booking Details: http://www.nsdesign.co.uk/social_media/training
Book before 11th May for Early Bird Discount
50% Grant Funding Available -
Investment Masterclass – Getting your Business Investor Ready
Jun 12 14 Start: 09:30 End: 16:00
Funding the growth of an early stage business is an increasing complex and challenging task. Most businesses fail at the first hurdle – getting past the investment companies gatekeeper!
This investment masterclass will provide practical help to companies seeking first round investment and will tackle the challenges along the way. BOOK YOUR PLACE AT THIS EVENT to receive practical advice and support from a range of leading investment professionals who will look at a range of investor ready areas such as corporate finance, investment funds, exit strategy, company valuation, business planning, legals and Intellectual Property (IP) protection.
You will leave this masterclass with the knowledge and a range of contacts to help you build a compelling investment proposal. Please note, there will be some practical interactive sessions as part of this investment masterclass.
This event is being run in partnership with MEPC and is open to all companies on the Hillington Industrial Estate.
The cost to attend this event is £30.00. A discounted rate of £20.00 is available for clients/tenants of HPIC, AIC, the Atrium, Interactive Scotland, Wellness and Health Innovation and members of Renfrewshire and East Renfrewshire Chambers of Commerce. Please select the 'members only' ticket to access this discount.
