Hillington Business Masterclass - The ins and outs of Business to Business Marketing

Successful business to business communication requires a more considered approach than shouting above the competition. It’s about dialogue - understanding the complex wants and needs of your individual targets, then responding with relevant and original communication on their terms.

This masterclass looks at how to move you to a world class approach to your marketing by understanding that the business to business world is a unique challenging environment that needs a truly bespoke approach for every customer.

Book your place now at http://www.eventbrite.com/org/1129760349

Hillington Park Innovation Centre, Scotland's leading Innovation Centre, is delighted to bring you the next series of business masterclasses. These events have been created to deliver three key benefits:

a) Hear from industry experts passing on the benefit of their experience.

b) Network with a wide range of companies and individuals.

c) Promote your own business to potential partners and customers.

Each event will contain a formal presentation from a key business expert, a question and answer session, a formal networking opportunity, a chance for one company to present to the attendees on their products and services, lunch and an informal opportunity to network.

The cost to attend these events is £30.00. A discounted rate of £20.00 is available for clients/tenants of HPIC, AIC, the Atrium, Interactive Scotland, Wellness and Health Innovation and members of Renfrewshire Chamber of Commerce. Please select the 'members only' ticket to access this discount. NB If you book all 5 masterclasses at once you will receive a 10% discount at time of booking.

Our series of HPIC Business Masterclasses include:

Wed 26 October - Implementing an effective HR policy for your business

Wed 16 November - Web –v- Mobile Web, what’s right for your business

Wed 7 December - Raising Finance, what is the right investment route for your biz?