INNOVATION CENTRES SCOTLAND http://www.innovationcentre.org Innovation and Incubation Services Sat, 25 Mar 2017 10:24:52 +0000 en-US hourly 1 Growing your Business Overseas – A Strategic Approach http://www.innovationcentre.org/1143-2/ http://www.innovationcentre.org/1143-2/#respond Thu, 02 Jun 2016 14:51:46 +0000 http://www.innovationcentre.org/?p=1143 The post Growing your Business Overseas – A Strategic Approach appeared first on INNOVATION CENTRES SCOTLAND.

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Date: Thursday 23rd June, 9:30am – 12:30pm

Location: Hillington Park Innovation Centre, Glasgow, G52  4RU

Many growing businesses reach the point where they want to expand their relationships overseas to increase sales or to source manufacturing internationally. This move can present you with many questions from identifying markets and finding the appropriate research, through to creating good partnerships and handling cultural differences around the globe.

Hillington Park Innovation Centre has invited three highly knowledgable speakers to give you valuable insights into doing business overseas from both a selling and a manufacturing perspective.

Our three speakers will deliver presentations covering international marketing and be able to answer your questions on how you could grow your business internationally.

BOOK YOUR PLACE

Presentations:

Design and Manufacture Overseas
by David Yuedall (Infinity DPM)

David has over 30 years experience in “ground up” product design ranging from industrial and concept design studies, through to final product manufacture and support. He specialises in electro-mechanical products and systems and has spent his career managing multi-disciplinary teams including mechanical, electronic and software engineers.

Internationally, David has a deep understanding of managing customer relationships world wide including USA, Europe, China and Taiwan.

Bringing product ideas to market quickly and efficiently is a key strength for David and three of his product designs won John Logie Baird Awards for innovation. One high profile design (the iLimb Prosthetic Hand) won a Silver Award in the Wall Street Journal 2009 Technology Innovation Awards when he headed up the team of electro-mechanical designers and prosthetics engineers.

Business Opportunities in China
by Dai Daihong (China Connect)

Dai has extensive experience with growing business in China and will provide a deep dive into how your business can engage with the huge Chinese market.

China can often be seen as a complex and unknown market for many foreign companies – especially SMEs. There’s a lot of information to understand when assessing market entry such as language, culture, as well as the dynamic economic and political environment.

Dai’s presentation will help you understand China’s current market landscape and business opportunities, as well as the Chinese ways of doing business based on the latest ‘Canton Fair’ visiting experience.

New Export Advisory Service from Scottish Enterprise
by Alastair Kennedy (Scottish Development International)

Scottish Enterprise has launched a new Export Advisory Service which can help you widen your product or service distribution. Alastair is an export advisor at Scottish Enterprise who will give you an introduction on how this free service can help you and how to access market expertise, industry networks, and tailored guidance to reach your potential in international markets.

Support provided by the new Export Advisory Service can help you to:

  • Explore the benefits that exporting can offer your business
  • Identify the best opportunities and how to reach them
  • Understand the legal and financial aspects of exporting
  • Develop practical skills and confidence to trade overseas
  • Create a robust and long-term export plan

BOOK YOUR PLACE

If you’re keen to develop your business overseas, then this is a rare opportunity not to be missed.

There will be an opportunity to book 1-2-1 appointments with our panel of speakers after the masterclass. Appointments are bookable on the day.

Directions to Hillington Park Innovation Centre can be found here.

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Ten P’s of Strategic Marketing and Sales http://www.innovationcentre.org/10psmarketingsales/ http://www.innovationcentre.org/10psmarketingsales/#comments Tue, 08 Dec 2015 11:54:48 +0000 http://www.innovationcentre.org/?p=1085 The post Ten P’s of Strategic Marketing and Sales appeared first on INNOVATION CENTRES SCOTLAND.

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Date: Wednesday 25th May 2016, 9:30am – 12:30pm

Location: Hillington Park Innovation Centre, Glasgow, G52 4RU

We’ve all heard of the 4 P’s of marketing and some have even heard of the 7P’s.  In a fast paced, dynamic world marketing and strategies for sales are changing daily.

New online tools are available, new channels are emerging, new routes to market opening up and for a growing business, you need to ensure you are at the top of your game if you want to be successful in your home market and expand internationally.

This masterclass will be delivered by Ian Downie who has over 20 years in senior marketing and sales roles.  Ian will explore the 10P’s and provide insights into how to apply these to your business to develop a robust sales and marketing strategy that can help grow sustainable revenues internationally.  As well as strategic insight, Ian will provide some practical tips and insights from his knowledge and wealth of experience.

You will leave this masterclass with:

  • An insight into the 10 P’s
  • Practical advice on how to develop a robust sales and marketing strategy
  • Tips on how to avoid the obstacles

Book your Place

Ian Downie, Ten Ps

With over 20 years’ experience at Director level of sales and marketing, Ian has set up, grown and sold a number of highly successful companies across a range of vertical markets including recruitment, advertising, public sector, IT and telecoms.

He has extensive knowledge of high growth technology start-ups and helping them grow both domestically and internationally. With solid practical experience of creating strategies, building brands, growing teams and establishing processes and partnerships globally.

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Marketing Specialist Surgery http://www.innovationcentre.org/marketing-specialist-surgery/ http://www.innovationcentre.org/marketing-specialist-surgery/#respond Fri, 23 Oct 2015 18:46:41 +0000 http://www.innovationcentre.org/?p=1059 The post Marketing Specialist Surgery appeared first on INNOVATION CENTRES SCOTLAND.

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Date: Tuesday 24th November 2015, 9:30am – 4:30pm, 45 min timeslots available. 

Location: Hillington Park Innovation Centre, Glasgow, G52 4RU

Marketing can be a minefield for any early stage technology business, where to start, what type of marketing to use and where to focus to achieve the most impact.

Book a one hour surgery with marketing expert Ross McLennan of Innovation Centres Scotland Ltd, where you can look at the one of the following elements of marketing:

  • Evaluation of current marketing activities and their effectiveness
  • Traditional and digital marketing methods including website and social media
  • Target customer profiling and competitor analysis
  • Marketing mix review

You will leave this surgery with a list of actions to help you achieve your marketing goals.

Please note that each surgery will last 45 minutes.

Alternative date and location
If you can’t make this date or location, please note this surgery will also take place on Thurs 29th October at Alba Innovation Centre, Livingston. Click here to book.

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Funding Specialist Surgery http://www.innovationcentre.org/funding-specialist-surgery/ http://www.innovationcentre.org/funding-specialist-surgery/#respond Fri, 23 Oct 2015 18:32:10 +0000 http://www.innovationcentre.org/?p=1052 The post Funding Specialist Surgery appeared first on INNOVATION CENTRES SCOTLAND.

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Date: Thursday 19th November, 9:30am – 4:30pm, 45 min timeslots available.

Location: Hillington Park Innovation Centre, Glasgow, G52 4RU

Are you currently raising funding or investment for your business?
Do you need support finding the right funding or investment route for your business?

Book 45 minute surgery with funding and investment expert Kevin Lonergan of Innovation Centres Scotland Ltd, where you can explore one or more of the following elements:

  • Advice on suitability and application of public sector grant funding
  • Debt funding and angel investment sources 
  • Developing the best funding/investment strategy for your business 
  • What you need to do to become “investor ready”
  • Handy hints on pitching for funding
  • Introductions to potential investors and advisory team (lawyers, accountants and IP Attorneys)

You will leave this surgery with a list of actions to help you achieve your funding requirements.

Please note that each surgery will last 45 minutes.

Alternative date and location
If you can’t make this date or location, please note this surgery will also take place on Tues 24th November at Alba Innovation Centre, Livingston. Click here to book.

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Routes to Market Specialist Surgery http://www.innovationcentre.org/routes-to-market-specialist-surgery/ http://www.innovationcentre.org/routes-to-market-specialist-surgery/#respond Fri, 23 Oct 2015 18:23:43 +0000 http://www.innovationcentre.org/?p=1046 The post Routes to Market Specialist Surgery appeared first on INNOVATION CENTRES SCOTLAND.

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Date: Wed 18th November, 9:30am – 4:30pm,  45 min timeslots available

Location: Hillington Park Innovation Centre, Glasgow, G52 4RU

Understanding the routes to market available to your business and how you should service these channels is critical to ensuring you sell your product or service in global markets.
There are a number of channels for any technology business and all should be considered before determining which ones are the most appropriate including:

  • Direct to client
  • Manufacturing/solution partner
  • Reseller/distributor partner
  • Strategic partner
  • Online
  • Partner hybrid

If you would like to discuss your current routes to market strategy or want support developing a strategy for your tech start-up, why not book a 1:1 surgery with our commercialisation specialist Andrew McGee at Innovation Centres Scotland Ltd.

Please note that each surgery will last 45 minutes.

Alternative date and location
If you can’t make this date or location, please note this surgery will also take place on Wed 28th October at Alba Innovation Centre, Livingston. Click here to book.

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Legal Surgery with Morisons LLP http://www.innovationcentre.org/legal-surgery-with-morisons-llp/ http://www.innovationcentre.org/legal-surgery-with-morisons-llp/#respond Fri, 23 Oct 2015 18:12:27 +0000 http://www.innovationcentre.org/?p=1040 The post Legal Surgery with Morisons LLP appeared first on INNOVATION CENTRES SCOTLAND.

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Date: Thursday 5th November 2015, 9:30am – 5:00pm – 45 min timeslots available

Location: Hillington Park Innovation Centre, Glasgow, G52 4RU

Do you have questions around your commercial contracts?

Are you raising investment and have questions around the legal specifics of the investment deal?

Are you going through an exit or take-over and need support sorting out the legal minefield?

Innovation Centres Scotland Ltd are delighted to offer you the opportunity to register for a FREE 1:1 surgery with Morrisons LLP to discuss your legal questions.This can be around a range of topics including:

  • Investment
  • IP
  • Employment
  • Contracts

Each surgery will last 45 mins. REGISTER for a surgery from the available timeslots that suit you.

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Digital Tourism Conference 2015 http://www.innovationcentre.org/digital-tourism-conference-2015/ http://www.innovationcentre.org/digital-tourism-conference-2015/#respond Fri, 23 Oct 2015 17:53:22 +0000 http://www.innovationcentre.org/?p=1034 The post Digital Tourism Conference 2015 appeared first on INNOVATION CENTRES SCOTLAND.

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Date: Friday 20th November 2015, 9:00am – 4:30pm

Location: Edinburgh International Conference Centre (EICC)

The Digital Tourism Conference is a one day event brought to you by Digital Tourism Scotland (DTS) & Edinburgh Tourism Action Group (ETAG) to explore how digital tourism products and services can help tourism businesses attract more visitors to Scotland and enhance the visitors’ overall experience.

 

What to expect

We will be connecting you with tourism businesses, digital technology and tourism experts from  across Europe via a live webstream from the Digital Tourism Think Tank Innovation Campus who will share their digital tourism experiences and help inspire you to consider how digital could change the way you engage with visitors and run your business.This will be intermingled with local expertise where you will learn from tourism businesses from across Scotland who are using digital tourism solutions to attract more visitors and creating the best overall visitor experience. 

You will also hear from our keynote speakers including:

  • Kevin Bain, Assistant Director of Digital Media at The R&A
  • Thomas Høyrup Christensen, Senior Art Director, Wonderful Copenhagen
  • Charlie Smith, Head of Marketing, VisitScotland
  • Chris Chambers, Director of Digital Marketing, Tourism and Events, Queensland

The conference will also include a digital exhibition on the day where you can find out about all the latest digital solutions and services being developed across Scotland for the tourism sector.  

Who should attend?

Early bird tickets are now on sale to all tourism businesses across Scotland.  Spaces are limited at this event to 2 places per company so book your place early to avoid disappointment. 

DTS events are aimed at tourism businesses across Scotland who operate on a B2C (Business to Consumer) basis – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services.

If you are unable to pay by credit card or paypal please email us directly for invoice digitaltourism@innovationcentre.org stating contact name and organisation details for invoice.

 

Digital Tourism Scotland Programme

As well as the exciting speakers and live webstream, we are also launching the Digital Tourism Scotland Programme at the conference.The Digital Tourism Scotland programme is a co-ordinated, digital support programme, developed to support tourism businesses in Scotland to improve their digital skills and capabilities.The programme is a partnership, led by Scottish Enterprise and supported by VisitScotland, Highlands and Islands Enterprise, Business Gateway, Scottish Tourism Alliance, Scottish Government, and Skills Development Scotland. 

 

The Digital Tourism Conference has been developed as part of the Digital Tourism Scotland Programme in partnership with ETAG.

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Are flexible displays the future for touchscreen devices? http://www.innovationcentre.org/are-flexible-displays-the-future-for-touchscreen-devices/ http://www.innovationcentre.org/are-flexible-displays-the-future-for-touchscreen-devices/#respond Mon, 19 Oct 2015 12:05:51 +0000 http://www.innovationcentre.org/?p=1029 The post Are flexible displays the future for touchscreen devices? appeared first on INNOVATION CENTRES SCOTLAND.

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flexible screenOn the face of it, flexible displays aren’t all that complicated, they’re simply displays that can be rolled up, made to fit curved shapes or pretty much bent to suit any configuration.  But, strictly speaking display means a whole lot more than we give it credit for in the day-to-day use of the word.  Technically, the term display refers to the electronic material that sits behind the glass or plastic we tend to commonly term display; and it’s this stuff behind the scenes that makes the reality of a truly flexible display much more complicated than we might give it credit for.

Looking at all the supporting elements that need to be flexible, such as batteries and circuits mean that flexible displays for touchscreen devices are a whole lot more complex than they might look at the outset.  However, no matter how complex it may be, I believe that this whole area holds significant opportunities for Scottish tech innovators.

The concept of flexible displays has been around since the 70s, but in the last 5 years, companies like Sony, Nokia, Samsung and LG have become actively interested developing flexible displays, hitting the news with bendy displays that could be used on smartphones, smart watches or indeed any other gadget.  Nokia was the first to apply flexible displays to mobile phones with its Morph concept in 2008 and also unveiled its Kinetic flexible phone prototype in 2011.  What’s more, curved OLED TVs are now available from LG and Samsung.  And curved display phones that ‘hug’ the cheek are commonplace today.

However, these aren’t truly flexible displays.  Yes, they may be curved or arched but they don’t bend or roll, because they are rigid.  So, it’s fair to say that there is slight confusion in the market between the notion of flexible, contoured or arched, and something that you can virtually fold, bend or roll up should you want to.

But why on earth might you want a truly flexible display?  Things like reduced glare are a clear advantage, but beyond that, what might be in store for the day when we may have truly flexible displays that function as we’d want them to and don’t cost an arm and a leg?

One thing that will appeal to anyone who has teenagers in their home or are maybe just a bit careless themselves is the fact that a truly flexible display will be much less likely to break should you drop it.  The other thing is that, in most cases plastic is much lighter and thinner as well as lending itself to being made into more interesting and innovative shapes more cost effectively than glass.  So, durability is one, then there are things like slimmer and lighter displays as well as ease of transportation.  These are only some of the obvious benefits of this way ahead.  But there are still significant challenges that sit in the way.

So what’s standing in the way?  One of the most significant barriers is getting the internal contents of devices to be as flexible as the display.  At the moment, batteries and circuits, for example tend to be rigid and would need to be made flexible in order for this concept to really hit the spot.  All of that said, the benefits of truly flexible displays are clear for all to see.

So when might they become the norm?  Like most things tech-orientated, the reality of truly flexible displays will probably come a whole lot quicker than we care to imagine today, so if you’re a tech innovator with an interest in this particular sector, I guess the message is: get your skates on!

About the Author

Ross McLennanWant to chat? Ross is one of the Commercialisation Advisers for ICS Ltd and is passionate about  helping entrepreneurs try and turn their good ideas into great companies. Contact Ross here or you can also connect with Ross on LinkedIn and Twitter.

If you’re interested in finding out more, or discussing the benefits of incubation to your Scottish tech innovation, why not why not REGISTER TODAY FOR A FREE CONSULTATION by emailing advice@innovationcentre.org?  We have a team of Commercialisation Advisers ready and waiting to help you make sure your tech start-up gets all the incubation support it deserves.

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Discover How Dimensional Imaging are using 4D Technology to Improve Children’s Lives http://www.innovationcentre.org/discover-how-dimensional-imaging-are-using-4d-technology-to-improve-childrens-lives/ http://www.innovationcentre.org/discover-how-dimensional-imaging-are-using-4d-technology-to-improve-childrens-lives/#respond Mon, 14 Sep 2015 09:53:42 +0000 http://www.innovationcentre.org/?p=1011 Hillington Park Innovation Centre client, Dimensional Imaging talk to Dr. James Seaward, Assistant Professor of Pediatric Plastic and Craniofacial Surgery at University of Texas Southwestern Medical Center about how he is using the DI4D PRO System to capture facial movements and expressions to develop new research and improve the treatment of craniofacial conditions. Read the full case study on Dimensional ... Read More

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di4dHillington Park Innovation Centre client, Dimensional Imaging talk to Dr. James Seaward, Assistant Professor of Pediatric Plastic and Craniofacial Surgery at University of Texas Southwestern Medical Center about how he is using the DI4D PRO System to capture facial movements and expressions to develop new research and improve the treatment of craniofacial conditions.

Read the full case study on Dimensional Imaging’s website

THE CHALLENGE:

  • To capture facial movements and expressions using 3D video technology (“4D”) to assess constructual and functional facial differences in children with craniofacial conditions.
  • To evaluate dynamic facial assymetry following cleft lip repair.
  • To effectively measure the outcome of craniofacial and cleft surgery (pre & post surgery.)
  • To use 4D technology to improve and document the treatment of craniofacial conditions over time.
  • To develop new research based on assymetric and abnormal facial movements.

SOLUTION:

RESULT:

  • Validation of using DI4D PRO to capture, evaluate and measure facial movements pre and post surgery and throughout treatment.
  • New Research published around dynamic facial assymetry and abnormal facial movements in children with craniofacial conditions.
  • Results presented at several international conferences.

Read the full case study at http://www.di4d.com/work/research/university-of-texas-southwestern-medical-center-case-study/

 

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Online vs Offline PR http://www.innovationcentre.org/online-vs-offline-pr/ http://www.innovationcentre.org/online-vs-offline-pr/#respond Thu, 10 Sep 2015 09:17:16 +0000 http://www.innovationcentre.org/?p=976 The post Online vs Offline PR appeared first on INNOVATION CENTRES SCOTLAND.

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prPR can be a valuable and effective part of any company’s marketing and for you as a Scottish tech innovator could help raise awareness and build credibility for your start up. It’s a great way to get your business noticed, but as a promotional tool, it often gets forgotten about today.  In the good old days, PR Ladies (yes, for some reason, they were typically ladies) would buzz around getting stories out to newspapers and publications over lunch and glasses of fizz. But those days are pretty much over. PR today isn’t quite as glamorous a career as it used to be with everyone and their dog potentially having access to newspaper, TV and magazine editors. In fact, all you need is a great story, impeccable timing and a whole lot of luck.

To succeed with your own PR campaigns, the most important thing that you need is a great story. The bottom line is that to have any chance of success, your message must be newsworthy, current and appealing to the readership of your target publication. If you’re going to attempt to run your own PR campaign, it’s important not to be tempted to just blast the market with the same message. If you take time to target your message to each readership you’re trying to get published with, you’ll stand a much better chance of success.

When it comes to deciding who to send your messages to, it’s also important to choose your targeted publications for a reason; to start small and to build up. A top tip is to make mistakes with the minnows, not the mammoths.  Presenting something that fits on one side of A4 is also a good idea and including an eye-catching photo will make life very easy for the recipient.  Another thing to bear in mind is the need to be objective. Before you send a PR piece, ask yourself: if you were a journalist, would you print it?

When it comes to choosing between online and offline PR, to be honest, both play a valuable role in today’s busy world of communication and which you decide upon will depend on your network and who’s running your PR campaign. One thing you must accept when you get involved in PR is that there are no guarantees and that unless you have major news – such as £million investment, huge profits or lots of new jobs on offer, you’re probably not very likely to get into mainstream newsprint. Having said that, exciting new technology companies presenting themselves creatively or in an interesting light makes for a great ‘angle’ and will certainly help you get noticed.

Specialist industry publications can be a great target for getting your PR published, so when you’re reading your favourite industry rag, it pays to be mindful of opportunities to sniff out any story that you might be able to share to get attention. When it comes to writing your piece, if you’re no wordsmith, it’s worth admitting that to yourself and getting a professional on the case. There are plenty of freelance copywriters and PR folk that will help you for a relatively small fee (if you shop around) and often this is an investment that’s often well worth making.

And once you’ve identified your publication and written your PR piece, it’s time to send it to the editor. When you do so, it’s well worth going the extra mile to follow it up with a phone call so you have the chance of striking up a relationship with the decision-maker.

So, coming back to the original question about online versus offline PR, there really isn’t one that’s necessarily better than the other.  That said, the one thing that’s well worth bearing in mind however is that if you’re going to get published, you’ll often be able to get published online and offline by the same organisation.  However, don’t necessarily assume this to be a bonus, because once your piece is online it’s probably there forever, or at least for many years.  So, while that may sound like a major PR scoop at this moment in time, do bear in mind that that can be a good and a bad thing; so think carefully before putting pen to paper. Oh! And, one last thought, don’t forget to promote your PR through social media and your website.

About the Author

Ross McLennan

Want to chat? Ross is one of the Commercialisation Advisers for ICS Ltd and is passionate about  helping entrepreneurs try and turn their good ideas into great companies. Contact Ross here or you can also connect with Ross on LinkedIn and Twitter.

If you’re interested in finding out more, or discussing the benefits of incubation to your Scottish tech innovation, why not why not REGISTER TODAY FOR A FREE CONSULTATION by emailing advice@innovationcentre.org?  We have a team of Commercialisation Advisers ready and waiting to help you make sure your tech start-up gets all the incubation support it deserves.

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