PR for Technology Companies

This Masterclass shows how PR can be used to maximum effect for high growth Technology companies. We start by setting PR in its proper context (by looking at the wider function of Marketing), then show how Companies can maximise their use of PR by gaining a deeper understanding of the needs of the various parties that form the PR ecosystem ...

Delegates get the chance to hone their skills (or learn new ones) by drafting a Press Release; these are then critiqued and evaluated in an interactive session that highlights best practice and provides many useful hints and tips ...

Agenda ...

Marketing in Technology/Product Companies

Strategic Marketing

Marketing in Technology versus Consumer Focussed Companies 

Best Practice Product Companies

PR within the Marketing Mix

The PR ecosystem

Understanding everyone's needs

The core components of a PR programme

Cost - Benefit analysis

Interactive Session - writing a Press Release

Evaluation and critique

Summary and Conclusions

Q and A

 

CLICK HERE TO REGISTER FOR THIS EVENT

 

EMAIL guy@integriscomms.co.uk for more information

 

The course is hosted by Integris Communications who have over 30 years' experience in technology marketing and implementing global PR campaigns in association with Hillington Park Innovation Centre.  

Integris Communications have worked with a wide variety of companies from internet start-ups to technology multinationals.

www.integriscomms.co.uk

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