Events in March, 2011
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Customer Care
Getting those essential customer relations right first time. Provides business owners with an action plan on how to win and retain customers and provide high levels of customer service, which is essential in today's highly competitive marketplace. -
Create Effective Credit Control Systems
Mar 11 8 Start: 09:30 End: 12:30
To provide an awareness and basic understanding of credit control methods and techniques. To enable delegates to be more effective in ensuring their customers meet their commitments to pay regularly and on time.
In addition to credit control the course addresses the current growth and demand for Credit Checks and Credit Scoring in the Business Community.
This has led to credit checking and understanding credit ratings essential to help you understand manage and grow your business.
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Understanding Your Financial Statements
Manage your financial records effectively. Provides a breakdown of key financial terms and documents including sales invoices, purchase orders and the variety of financial documents you will encounter in setting up and running your business. -
Gannochy Trust Innovation Award Prize Lecture
Mar 11 9 Start: 18:00 End: 19:00
The Gannochy Trust Innovation Award of the Royal Society of Edinburgh is Scotland’s highest accolade for individual achievement in innovation. Carrying a prize of £50,000, the award was established to encourage and reward Scotland’s young innovators. The 2010 winner, Matt McGrath, founded Aircraft Medical, which is a medical devices company based in Edinburgh and Barcelona. He has twice won the Royal Society of Arts design award and was recently named "Young Scot of the Year". What does it take to develop an award-winning technology, the McGrath® video laryngoscope Series 5, that is creating jobs and saving lives?
This lecture is open to all and free to attend.
Please register by Monday, 7th March at the latest as there are limited places.
For more information click here.
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Networking Skills
Effectively build and utilise your business networks. Designed to improve your overall networking skills. This workshop runs through the practical elements of planning and executing effective sales and will coach you in converting opportunities into sales, as well as focusing on developing and using business networks effectively. -
VALUE CREATION & VALUATION
Mar 11 22 Start: 09:30 End: 13:30
Tuesday 22nd March 2011, Alba Innovation Centre
Are you the founder / MD / CEO of an early stage technology company planning to raise equity finance in the foreseeable future? If so, this seminar will provide you with insight into:
- The Creation of value in your company
- The valuation of technology companies
- Common problems encountered during due diligence
Speakers will include professionals from Metis Partners and patent attorney Murgitroyd.
Venue: Alba Innovation Centre, Livingston
Time: Coffee 09.30-10.00 start. Followed by buffet lunch 12.30-13.30
Registration: This event is targeted at the founders, MDs and CEOs of technology companies planning to raise equity finance. Advisers and professional intermediaries will be welcome on the condition that each brings at least one tech company representative with them. Please register by e-mailing name(s), title(s), organisation(s) and contact details to:
alba.frontdesk@innovationcentre.org. This event is free to attend.
The Alba Innovation Centre is home to 21 growing technology companies and related organisations. The Centre is a focus for investors with £2.2m invested over the past six months and a further three deals in the pipeline. As part of the support to the companies based in the Centre and the wider technology community a series of three investment related seminars have been organised. This seminar is the third in the series.
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Glasgow Techmeetups
Mar 11 30 Start: 09:00 End: 17:00
ICS sponsors the Glasgow Techmeetups which take place on the last Wednesday of every month at the GMAC, Glasgow where developers meet to discuss new developments and advancements in technology.
It is free to attend, find out more at www.techmeetup.co.uk.
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Digital 2011 - connecting Scotland's digital and creative industries
Mar 11 30 Start: 10:30 End: 22:00
By 2014, the UK entertainment and media business will be worth £56 billion*. We're well positioned in Scotland to maximise on this opportunity due to the emerging ecology between the creative and digital sectors. Scotland's best digital companies are beginning to collaborate and innovate with the unique talent, ideas and imaginative vision produced by the Scottish creative industries.
Interactive Scotland in conjunction with the Scottish Centre for Enabling Technology and AmbITion Scotland want to grow this nascent ecology to strengthen Scotland's economic future. We have created Digital 2011 to extend the connections and opportunities in Scotland's digital and creative sectors. Digital 2011 is first of the inaugural national gatherings of the digital and creative sectors. Digital 2011's focus is "Monetising Content" - workshops, keynotes, collaboration brokering, and networking - a conference on 30/31st March at Glasgow's SECC for Scottish SMEs, micro-organisations and individuals from across the digital and creative industries.
For more information click here
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HPIC Biz Masterclasses - the secrets of a successful marketing strategy
Mar 11 31 Start: 10:00 End: 13:00
Hillington Park Innovation Centre in conjunction with the UK's leading business to business marketing services agency, IAS B2B are delighted to introduce a series of business masterclasses. These events have been created to deliver three key benefits:
a) Hear from industry experts passing on the benefit of their experience.
b) Network with a wide range of companies and individuals.
c) Promote you own business to potential partners and customers.
Each event will contain a formal presentation from a key business expert, a question and answer session, a formal networking opportunity, a chance for one company to present to the attendees on their products and services, lunch and an informal opportunity to network.
The cost to attend these events is £30.00. A discounted rate of £20.00 is available for clients/tenants of HPIC, AIC, the Atrium, Interactive Scotland and Wellness and Health Innovation. Please select the 'members only' payment tab on the website. Register and pay at http://hpicbusinessmasterclass-autohome.eventbrite.com/
Marketing - the secrets of a successful marketing strategy
Billions of pounds are spent each year trying to attract and satisfy customers. But why are some companies successful and why do others fail? What are the secrets behind creating a marketing strategy that really works. In our first Master Class Gordon Brown, Managing Director for Circuit Break, gives you insight derived from twenty five years working in sales and marketing for some of the market's most innovative and dynamic companies.
Biog:
'A chartered marketer, Gordon began his career as a graduate trainee with J Sainsbury before moving to Carling O'Keefe in Toronto, Canada as a Marketing Trainee.
Upon returning to the UK he took up the position within the export division of the brewer Bass.
Rising through the ranks within Bass to Director of Brands he was responsible for all the marketing activity for Scotland's largest consumer brand, Tennent's Lager, Scotland's largest alcohol portfolio and the UK wide Tennent's equity range of alcohol brands.
Gordon then joined e-comsport; a London based sports technology company as a board director in April 2000 and helped take the company through to floatation before returning to Glasgow to set up Circuit Break in 2001.
Circuit Break specialises in marketing strategy, advice and planning for a wide range of clients including stv, Glencairn Crystal and Whyte & Mackay. For more information on Circuit Break visit - http://www.circuitbreak.co.uk/.
Gordon also delivers creativity training under the ‘Brain Juice' brand - working with clients such as the BBC, NHS, Forestry Commission and a wide range of marketing service agencies. See http://www.brainjuicetraining.co.uk/.
Gordon has a Post Graduate Diploma in management studies and an MBA and had has two crime thrillers published with the latest, 59 Minutes, coming out last Autumn.
REGISTER
Dates for your diary:
i) 26th May: PR - how to raise your profile, stand out from the crowd and manage your reputation. (Julie Moulsdale, Perceptive Partners)
ii) 16th June: Social Media - cutting through the Social Network jungle and creating a Social Media presence that is easy to maintain, targets your key customers and delivers against your objectives. (Gary Ennis, NS Design)
iii) August: Sales - at the end of the day it is all about 'selling stuff'. Discover the key steps in identifying customers, creating the perfect sales pitch, closing a sale and developing a long term relationship. (speaker TBC)
