Events in April, 2010

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1. Calling all Animators: Support to Attend Annecy

   Apr 10 15 Start: 17:00 End: 17:00

   Deadline: 21 April 2010
   
   If you're involved in animation then you'll want to be heading out to the Annecy International Animated Film Festival this June.

   As an Accredited Trade Organisations (ATO) South West Screen will be leading a UK delegation on behalf of UKTI supported through their Tradeshow Access Programme (TAP) and the good news is that they can help.
   
   They can offer your company:

   • A ''Mifa + Conference + Festival'' accreditation worth 465€
   • Exhibition space on the 40m sq UK Animation stand in Mifa
   • A listing in the Mifa digital video library and in Le guide Mifa
   • Access to a pre-market briefing/workshop
   • A place at the UK networking event held during the Festival
   • Association with the ‘official UK delegation' logo on all promotional material
   • Extensive marketing & PR pre- and post- Summit
   • A UKTI TAP grant of £1,000 towards the cost of participating.

   
   

   Annecy International Animated Film Festival (7 - 12 June) is the industry's leading competitive film festival, a must-do event for animation companies internationally. As if that wasn't enough, the Annecy Animated Film Market, Mifa, (9 - 11 June) is also the perfect place for co-producing, buying, selling, and financing animation content across all platforms.

   
   
   
   Click here to find out more and apply

2. Creating brand value for your business

   Apr 10 20 Start: 09:00 End: 14:00

   What's it about?

   Would you like to better understand the importance and relationship between trade marks and brands?

   Do you need to find out how to make the most of your business’s Intellectual Property?

   Are you also aware of the other forms of intellectual property such as patents, designs and copyright?

   Come along to this free event to find out the answers and much more!

   This event will provide a great opportunity to speak with other local businesses, professionals in intellectual property and business support organisations.

   To find out more and register for this event please click HERE

3. Digital Dividend: Opportunities for 600MHz and Inter-leaved Spectrum

   Apr 10 23 Start: 10:30 End: 14:30

   To view the presentations from this event please click on the links below - 

   Matthew Conway Presentation
   Ross Mitchell Presentation
   Lynne Baillie Presentation
   Liz Gardiner Presentation
   Chris O'Kane Presentation

   
   Innovation Centres Scotland (ICS) and Ofcom invite you to attend this FREE event at the Hillington Park Innovation Centre on Friday 23rd April. This event aims to:

   • update you on the availability of the 600MHz and inter-leaved spectrum across the UK and specifically in Scotland
   • inform you on how developments have changed this and how technical considerations may affect its use
   • seek your input on potential uses of the spectrum, to help us develop proposals on how best to make it available

   Background: The 600 MHz band and geographic interleaved spectrum are part of the UK's digital dividend that will be freed up for new uses with the switchover from analogue to digital terrestrial television (DTT), that is due to be completed in 2012. Ofcom is considering how to make the spectrum available in ways that best suit the needs of potential users, in order to maximise the total value to society they generate over time.

   There is a wide range of potential uses of this spectrum, the most likely of which appear to be digital terrestrial television (UK, national, regional and/or local) and mobile broadband alongside others including mobile multimedia services (e.g. mobile television), programme making and special events, broadband wireless access and communications for the emergency services.

   Read the consultation document here: http://www.ofcom.org.uk/consult/condocs/600mhz_geographic/statement/ ** Please note that the official closing date for responses is Wednesday, 28 April but responses will be accepted after this date.**

   Presenters at the event will include Ofcom, Scottish Broadcasting Commission, Scottish Screen and potential spectrum users.

   Date: Friday 23 April
   Time: 10.30am for 11.00am until 2.30 pm, including refreshments and buffet lunch
   Location: Hillington Park Innovation Centre, 1 Ainslie Road, Hillington Park, Glasgow G52 4RU 
   http://www.innovationcentre.org/hillington/location/

   Speaking Opportunity

   If you would like to share your ideas on potential uses of this spectrum, please contact Karine Burns on 0141 585 6302 or karine.burns@innovationcentre.org There are a limited number of slots available so contact us now to seize your opportunity! Booking Registration and attendance is free, but space is strictly limited.

   To register, please email us at forums@innovationcentre.org or alternatively, please contact 0141 585 6306, leaving your name, contact number and company name.

    

4. TechMeetup Glasgow

   Apr 10 28 Start: 19:00 End: 22:00

   TechMeetup Glasgow
   
   Date: Wednesday, 28th of April 2010.
   Time: 7pm - 10pm (beer and pizza provided on arrival)
   Location: Ground floor of the Saltire Building. Glasgow Caledonian University
   Click here for directions
   
   Interactive Scotland are delighted to be the new sponsor of TechMeetup Glasgow. We've been busily beavering away at signing up whole swathe of speakers for the next couple of months.
   
   For this month we've got two great speakers lined up:
   
   Alistair Gunn, from Interactive Scotland, will be explaining the background to the recently launched programme of developing digital media companies in Scotland, be they in gaming, smart phones, broadcast media or "all-of-the-above". This is your opportunity to sound Alistair out about the best way of taking an idea that you've been fostering to the next stage.

   Craig Ramsay, from Rapid Quality Systems in Dundee will be talking about Code Rocket is a new plug-in for Visual Studio and Eclipse for designing, visualizing, and documenting code. Code Rocket generates fully editable flowchart and pseudocode designs of your code on the fly inside the IDE, fully synchronized with the code. The talk will provide an overview of what Code Rocket is and a demonstration of Code Rocket in action

   So if you like the sound of it, come along. If you've never attended a TechMeetup, no worries, you're totally welcome. It doesn't cost anything and you don't need to sign up. Just bring yourself and your inquisitive mind - you'll find kindred souls talking tech in between bites of pizza and swigs of beer.
   
   Look forward to seeing you there!

5. How Valuable is your Brand?

   Apr 10 29 Start: 09:00 End: 14:00

   To view the presentations from this event please click on the relevant links below:

   Gordon Brown's presentation
   Dougal Perman's presentation
   Darran Gardner's presentation

   
   Case Study confirmed:    Andrew Glen, Head of Products and Services for KeyPoint Technologies (UK) Ltd, who develop predictive text solutions for the mobile marketplace will be our case study for this event. Andrew will discuss the evolution of the company brands for B2B and B2C markets, how the brand is recognised within the market and what KeyPoint have learned (the good the bad and the ugly) from their experience understanding what their customers want and how to effectively deliver a strong marketing message with the key brand values to continually add value to all areas of the business. 
    

   Does your company's brand directly relate to your business performance?

   There is now widespread acceptance that a companies ‘brand' (either corporate brand or product brand) plays an important role in generating and sustaining the financial performance of businesses, both small and large.

   Most company's face competition no matter what market sector they are in, so to ensure they ‘stand out from the crowd', companies need a strong brand to differentiate themselves in their market and communicate why their products and services are uniquely able to satisfy customer needs.

   This seminar with leading corporate branding experts will discuss how to develop a clear brand strategy to drive your business, how to translate this to online mediums and help you understand what ‘value' a good strong brand can bring to your business.
   

   Agenda

   09.00 - 09.30  Registration and Coffee

   09.30 - 09.40  Introduction and welcome

   09.40 - 10.10  Brand Strategy: What you need to do to create a strong brand for your business and how to market your brand. Gordon Brown, Managing Director - Circuit Break Ltd

   10.10 - 10.40  How is your brand represented online? Top tips on how to engage with your customer base through online media tools. Dougal Perman, Co-founder, Inner Ear Ltd

   10.40 - 11.00  Coffee Break

   11.00 - 11.30  Brand valuation: what it means and why it matters? Stephen Robertson, Director, Metis Partners Ltd

   11.30 - 12.00  Case Study, a live example of a company where their brand strategy and marketing have helped them create a valuable business.

   12.00 - 12.15  Working Lunch

   12.15 - 14.00  Workshops. You can choose to attend one of three workshops.

   Workshop 1 - What are the key areas you need to consider to develop a successful brand strategy for your business
   
   Workshop 2 - How do you ensure your brand strategy is reflected successfully online?
   
   Workshop 3 - How do you put a value on your brand and what do you need to do to ensure your brand is valuable?

   Please note, there will be limited spaces available on each of the workshops so each attendee will be invited to choose which one is most relevant. Particular questions or issues will be requested prior to each allowing practical time to discuss these within a group.

   To register for this event please email forums@innovationcentre.org or call 0141 585 6306.
   

   Speaker Profiles

   Gordon Brown, Managing Director, Circuit Break Ltd a specialist marketing consultancy, will begin the seminar by discussing brand strategy drawing on his extensive experience working with worldwide brands including Sainsbury and Tennent's before joining e-comsport; a London based sports technology company as a board director in April 2000, helping take the company through to floatation before returning to Glasgow to set up Circuit Break in 2001. Circuit Break specialises in marketing strategy, advice and planning for a wide range of clients including stv, BBC, Whyte & Mackay, Invocas, Glencairn Crystal, sportscotland and Scotia

    

   Dougal Perman, Co-founder, Inner Ear, Digital Media Production and Promotion will then discuss how your brand is represented online with engaging examples to inspire customers by using digital media tools/assets such as text, image, audio and video deployed across websites, blogs and social network platforms (LinkedIn, Facebook, Twitter, YouTube, Slideshare, etc.) to extend your brand, raise awareness, engage with potential customers and manage your reputation online.   Inner Ear specialises in both the production and promotion of branded content, using digital media tools like podcasts and web videos to communicate brand messages through social networks. Inner Ear's current clients include Scottish Enterprise, Scottish Arts Council, Channel 4, Hebrides Ensemble, RSNO, Investors In People, DF Concerts and Glasgow Jazz Festival.

    

   Darran Gardner, Associate, Metis Partners Ltd, A former business journalist with the Sunday Herald in Glasgow, Darran spent four years analysing and reporting on a wide variety of Scottish and UK businesses. At Metis he was involved in the development of a number of tools and methodologies focused on helping companies identify and assess their IA, and was instrumental in the creation of an innovative IA/ IP assessment and brokerage service for insolvency practitioners. He now specialises in the assessment of businesses from an intellectual assets and intellectual property perspective, as well as the delivery of commercial due diligence services. Darran has an MBA from the University of Strathclyde, Graduate School of Business, and is currently completing an LLM in IT and Telecommunications Law at the Glasgow Law School.

    

6. LA Games Conference

   Apr 10 29 Start: 09:00 End: 19:00

   Over 300 of the most influential decision-makers in the games industry gather for the LA Games Conference to network, do deals, and share ideas about the future of console, PC, online and mobile games.

   LA Games Conference – now in its 4th year – features a lively and fun debate on timely cutting-edge business topics, demos as well unrivaled access to some of the most progressive companies in Hollywood, Silicon Valley and beyond.

   We invite you to join us at the event and take part in the discussion with executives, creators, investors, analysts, press and gamers who will be instrumental in shaping the future of this booming business.

    For further info - http://www.lagamesconference.com/

7. Guest Lecture - Chris Crawford

   Apr 10 29 Start: 13:00 End: 14:00

   The Glasgow Caledonian University eMotion Lab. are delighted to invite you to an open lecture by Chris Crawford legendary designer of videogames since the original Atari VCS.

   eMotion Lab http://www.emotionlab.co.uk/    

   The founder of the Game Developers Conference (GDC), which now attracts over 10,000 attendees each year, Chris has also authored 3 bestselling books on game design and the design of interactive narrative.

   On Thursday 29^th April between 1pm-2pm Chris will deliver a lecture on ‘The Phylogeny of Play' at their Glasgow city centre campus.

   This is an open lecture and likely very busy as his opinion and presence is of great interest to games designers and associated organisations from around Scotland.

   If you would like to join us please drop Linda an email to confirm attendance.

   Linda.muir@gcu.ac.uk