Events in October, 2009
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Independent Assisted Living Conference
It is now widely recognised that Independent/Assistive Technologies promote greater independence by enabling people to perform tasks that they were formerly unable to accomplish, or had great difficulty accomplishing, by providing enhancements to or changed methods of interacting with the technology needed to accomplish such tasks. Dr Kevin Doughty, former Director of Telehealth for Tunstall Group speaks on how to enable leading edge research to guide the design of telecare products. -
UK Technology Marketing Roadshow - Scottish Date
Oct 09 6 Start: 09:00 End: 17:00
UK Technology Marketing Roadshow, 22 September - 9 October 2009
Do you want to beat the competition?
Do you want to win business internationally?
Do you want to sell to the biggest economies in the world, which are committed to spending on ICT?
If yes, book now for the UK Technology Marketing Roadshow
The opportunities for international trade are significant, particularly for ICT companies targeting major export markets and taking advantage of G20 spending plans as well as global value chain opportunities.
The UK's reputation is built on innovation, creativity and entrepreneurship.
UK companies are often great at what they do, but not so good at getting their messages across!
The ½ day UK Technology Marketing Roadshow in Scotland on the 6th October at the Scotsman Hotel, 20 North Bridge EH1 1YT will :-
Focus totally on export opportunities
- Provide information on the opportunities and sources of new business from G20 countries spending plans
- Give you a sales and marketing checklist to ensure you are ready to take advantage of the opportunities for international business success
- Show you the massive source of information and support available through the UK Technology website
- Introduce you to other companies who are succeeding in developing business internationally
To book your place, please contact Earl Downer, Tel No: 07802 624 289 or email earl@eventsnetwork.org Alternatively you can email ict@ukti.gsi.gov.uk
All companies attending the roadshow will automatically receive a discounted pass to Technology World 09.
This event is free of charge to attend and is provided by UKTI as part of their initiative to support business to trade internationally. Once registered, full-joining instructions will be sent to you including programme and venue.
This event will be on a first come - first served basis
Book now to open up a world of opportunities!
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Licensing Executive Society Scotland Meeting
This event is being run in partnership with the Licensing Executives Society (LES) and Interface. It will explore two interesting examples of technology transfer in the wellness and health field, offering an excellent opportunity to discuss and debate the issues surrounding technology transfer in general and these examples in particular, as well as a chance to meet experts in this field. -
Orange - Invite for Proposals
Oct 09 13 Start: 09:00 End: 16:00
OSCR is an open innovation project that is being run as a collaboration between NESTA (The National Endowment for Science, Technology and the Arts) and Orange, in partnership with live|work and Wireless Innovation. The project is based on the underlying concept of "shared risk and shared reward" and aims to demonstrate how corporates can work with partners outside of their organisations on a mutually beneficial basis
We have launched online today: http://oscrproject.com/. I'm also attaching the Service Innovation brief that will be provided to all potential Start-Up / SMEs applicants.
OSCR is an open innovation project that is being run as a collaboration between NESTA (The National Endowment for Science, Technology and the Arts) and Orange, in partnership with live|work and Wireless Innovation. The project is based on the underlying concept of "shared risk and shared reward" and aims to demonstrate how corporates can work with partners outside of their organisations on a mutually beneficial basis.
I am confident that this challenge is an excellent opportunity for the Start-Up / SME members of Wireless Innovation and beyond which can lead to an ongoing business relationship with Orange that can embrace a range of different models, including licensing, joint ventures, or other forms of partnership.
As this is a call for innovations in services (which are difficult to patent), we are aiming for an ongoing business relationship with Orange that can embrace a range of different business models, including licensing, joint ventures or other forms of partnership.
OSCR will launch on October 22nd, when companies interested in submitting ideas can meet with representatives from Orange to further understand their requirements (sign up for the event here).
Responses to the brief will then be submitted to the "Trusted Agent Team" (NESTA, live|work and Wireless Innovation) who will select the most promising to enter the "airlock". It is important to note that Orange will not see any ideas at the selection stage and will not see any ideas until they leave the "airlock" (Trusted Agents will act on Orange's behalf).
Companies selected to enter the "airlock" will receive funding and support from the Trusted Agent Team to develop, protect and present their idea. After leaving the "airlock", they will pitch their ideas to Orange who will then have 90 days to decide which ideas to pursue further. After this "right of first refusal", those ideas that Orange rejects remain the intellectual property of the originator.
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Building a Brand and Selling YOUR technology solution
Oct 09 22 Start: 09:15 End: 14:30
Do you know what your customers want?
Can you describe your product or service simply and precisely?
How do you quantify a good quality sales lead?
Is your product or service seen as the leading brand in the market?
WINNING PITCH PRESENTATION - By John Leach
If you know all the answers to these questions, then this seminar is not for you!. If you read these questions and don't think you know the answers...then you definitely need to attend this event!
Sales are critical to any business and understanding the sales process, creating a market leading brand and getting results quickly for any business, particularly a young, innovative leading edge business like yours can be complex.
This ‘interactive' sales event is for people who have not had the benefit of a sales career but are expected to sell and negotiate with customers and clients.
Headlining this event will be John Leach, author of the famous book, "Pitch Perfect" who will address some of the key concerns you are currently facing; identifying the decision maker, understanding the value chain, negotiating a sale and closing a sale. Scot McRae and Paul Fennon, strategic marketing experts with over 40 years experience of building category leading brands and the founders of fennonmcrae, will take you through how to position your brand for category leadership and effectively generate high quality sales leads.
This is not a ‘death by powerpoint' event - you will be expected to join in / voice your opinions / challenge the speakers and the audience and basically, find out everything you need to know to maximise your businesses sales performance.
The day will contain a series practical of workshop which will tackle some of the key sales and branding issues you are currently facing as a business and we would encourage you to share these with us prior to the event.
Our client case study, Liam Hughes from Captua said, "Understanding your technology solution and understanding your customer needs are key to ensuring you pitch your product exactly for your market - get that right and the sales will definitely come!"
As Tom Hunter famously said, "If an entrepreneur can not sell, he can not succeed."
Register for this event email forums@innovationcentre.org. Please also send us your current sales and branding issues so that we can ensure we answer your questions on the day.
NB: You will have the opportunity to win a signed copy of John's book "Pitch Perfect Feel the Impact of a Winning Sales Approach" on the day!
Registration Cost £50*
A 50% discount is available to tenants of Alba Innovation Centre, Hillington Park Innovation Centre and RSE Enterprise Fellows. Email forums@innovationcentre.org to receive your discount
*Payment is due prior to the event to guarantee entry on the day
AGENDA
9.15 Registration and Coffee
9.30 Stephen Morris, Alba Innovation Centre - current sales and branding issues facing early stage innovative companies
9.40 John Leach from Winning Pitch - a winning sales approach, the practices, formula and tools you need to maximise your sales performance
10.40 Coffee break
10.50 Scot McRae and Paul Fennon from fennonmcrae - the link between marketing and sales and how you develop a powerful brand that effectively drives high quality sales leads; some practical examples - good and bad!
11.40 Liam Hughes from Captua - case study on how rebranding has escalated sales for Captua
11.50 Q&A
12.00 Working Lunch
12.15-2.00 Sales and Branding Workshops - addressing YOUR issues!
2.00 Workshop Learning outcomes
2.30 Close
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Technology Showcase 2009
Oct 09 23 Start: 11:00 End: 15:00
KIT-OUT’s annual Technology Showcase is taking place this year at the Saltire Centre in Glasgow Caledonian University (GCU) on Friday 23rd October 2009.
The event will feature around 40 stands and exhibits from the academic, public and private sectors. Delegates attending will be able to meet and talk with companies who have undertaken collaborative knowledge transfer projects with GCU’s academic experts.
They will also be able to see the range of technology and expertise available to companies of all sizes from the University’s departments, some of which will be demonstrated at the event. For those participants with project ideas or new products under development, they will be able to discuss innovation grants, funding opportunities and other business development assistance available from a range of public sector support bodies who will also be exhibiting.
The Technology Showcase is a great opportunity for industry to explore what GCU can offer and to help it implement new technologies, develop the new products and innovative services, companies need in order to stay competitive.
The event is open from 11am – 3pm, is free to attend and a buffet lunch will be provided.
To register
Book online, email or telephone 0141 331 8458
Directions
Click here for travel directions and campus map
Download a copy of the event poster
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Next generation Broadband Access
Oct 09 28 Start: 14:00 End: 19:00
As part of the DC-KTN Regional Forum series, ICS will be hosting a workshop on Next Generation Broadband Access looking at the technology options available and the issues affecting the User community. This will be an opportunity to find out more about how next generation broadband access will support the Connected Digital Scotland agenda and provide technology that will enable the Digital Media & creative industries, Intelligent Transport, Smart Homes and the Health and Wellness markets and what business opportunities this will open up to the SME community in Scotland.
WORKSHOP 1: Creating a Connected, Digital Scotland
To view presentations from this event please click on the links below
Date: Wednesday 28th October
Time: 14.00pm - 19.00pm
Location: Hillington Park Innovation Centre
Other: Refreshments and a free buffet dinner will be provided
BACKGROUND
As the speed of fixed broadband communications has risen over the past ten years, available services have also kept pace, with email and web browsing giving way in bandwidth terms to music downloads, live TV, interactive gaming and peer-to-peer services. In turn, it's these new services that have created demands for higher download speeds and increased mobility.
With 73% of people now feeling that fixed broadband access is as important as electricity or water, the views of users about future services are important. This workshop will provide broadband users the opportunity to hear about the future of fixed broadband access and provide the opportunity to give input on your interests and business needs.
Our presenters will share their views of future broadband technology and services followed by all attendees being invited to join the debate to help formulate a future roadmap of services and applications by joining the three special interest workshops:
- Creating a Smart Home
- Transporting Digital Britain
- Digitising the Workplace
Booking
Registration and attendance is free, but space is strictly limited. To register, please email us at dcktn@innovationcentre.org. Alternatively, please contact 0141 585 6316, leaving your name, contact number and company name. -
Wireless Technology and Spectrum
Oct 09 29 Start: 09:00 End: 14:00
As part of the DC-KTN Regional Forum series, ICS will be hosting a workshop looking at the opportunities for Wireless Technology and Spectrum in the Future. This workshop will look at the future of Broadband Wireless and provide a forum to discuss and debate the business opportunities this will open up to the SME community in Scotland.
WORKSHOP 2: The Broadband Wireless Evolution
To view presentations from this event please click on the links below
Date: Thursday 29th October
Time: 09.00am - 14.00pm
Location: Hillington Park Innovation Centre
Other: Refreshments and a free buffet lunch will be provided
BACKGROUND
The recent Digital Britain report highlights the tremendous opportunity the UK has in taking the leadership position in Wireless and Mobile globally. The key to unlocking this potential is to make the right commercial and technical decisions for the UK that leads towards the development and deployment of new wireless and mobile services. This drives investment in developing new equipment, services and applications for our industry to exploit locally and globally.
Wireless Communications is the global industry that underpins the growth of the Digital Media and ICT industries. This workshop will provide companies who develop, adopt and deploy Wireless and Mobile services and applications, the opportunity to hear about the evolutions taking place across this sector including Broadband Wireless and the opportunity to give input on your interests and business needs.
Our presenters will share their views for future broadband wireless technologies and services followed by all attendees being invited to join the debate to help formulate a future roadmap of services and applications by joining the three special interest workshops:
- Cooperative networks
- Optimising radio spectrum usage
- Small Cell Networks
Booking
Registration and attendance is free, but space is strictly limited. To register, please email us at dcktn@innovationcentre.org. Alternatively, please contact 0141 585 6316, leaving your name, contact number and company name.
