Entrepreneurial Marketing: Focusing on, and Listening to the Needs of the Customer

Entrepreneurship Skills Development Series: Entrepreneurial Marketing: Focusing on, and Listening to the Needs of the Customer

Friday & Saturday, 14 – 15 November 2008, EDINBURGH - SCOTLAND

A highly acclaimed workshop for Entrepreneurs, CEOs and their executive management teams from innovative, fast-growing companies.

The workshop features lectures, case studies, interactive discussion, “hands-on” exercises, and the opportunity to build the foundation for a significantly enhanced marketing plan and ongoing capability.

Led by: WILLIAM K. AULET Senior Lecturer, MIT Sloan School of Management, & Entrepreneur-in-Residence, MIT Entrepreneurship Center, Cambridge, Massachusetts, USA

AND

KENNETH P. MORSE Senior Lecturer & Managing Director, MIT Entrepreneurship Center, Cambridge, Massachusetts, USA & Chair in Entrepreneurship, Innovation and Competitiveness, Delft Technical University, Delft, The Netherlands

This course is designed to teach entrepreneurs, CEOs and their executive management teams to become much more effective in creating an outward oriented company that focuses on understanding and continually meeting the needs of its customers in a mutually beneficial and sustainable manner.

The workshop will assist new and experienced entrepreneurs and their management teams to think about their business differently and enhance their company’s plans, capabilities and culture by challenging them in ways they may not have been doing in the past.

The workshop is highly interactive and features case studies of fast growing companies as well as many first hand examples of young, ambitious companies similar to those attending the workshop.

There will also be “live” exercises, applying the concepts presented to the participant’s business with real time feedback.

For further details contact andrew.mitchell@ed.ac.uk Tel: 0779 311 1386

Please go to www.informatics-ventures.com/applymarketing and complete the Application Form.

The Informatics Ventures Team will contact you to confirm your place.