The Selling of Technical Products

Bernard L. Dyer Director, Sales and Marketing Solutions How solving a customer’s problem has resulted in the development of a brand new radical innovation in fuelling technology. This innovative IP has helped reposition the company as a market innovator, rather than a “me too” supplier. David Farquhar Director 2 in 10 How developing your sales & marketing and attracting finance are inextricably linked for high growth companies. Stuart Bain CEO, Design LED Stuart will focus on helping companies understand their own value proposition in the context of their target customer needs. With special attention paid to competitive advantage, communication and execution. Edward Chance Area Vice President, Oracle Eddie will be showcasing examples of how to partner with global multinationals and how to engage with Oracle. Alan Blunt Director Xi Power Growing Pains - Tales from the front line.

Working through 27 years of electronics companies some of the Marketing highlights and lowlights have occurred during key change periods. From rampant industry growth, through the bubble and onwards the key at all stages of business development is the ability and the willingness to learn and adapt. This becomes particularly apparent as any organisation starts to develop its own independent/interdependent management and leadership. Whether growing from a small to medium sized business establishing a new business focus (through business diversity or acquisition) or indeed at key stages of funding, the Marketing activity can add significant value to a business if integrated early and effectively. Successes and times of tension are highlighted Tim Summers Digital Systems Manager Freescale I intend to introduce Freescale, describe the R&D activities we have going on in East Kilbride and present some areas where we are seeking collaboration/ partnership from external sources which could represent good opportunities for local companies etc.

Gary O'Donnell Commercial Director Frame BRANDING: The role brand building plays in building strong businesses. Using case studies to develop an understanding of how brand can be made to work for you.

Registration starts at 09:00 with the first speaker at 10:00 The drinks reception is at 17:00 followed by the conference dinner at 19:00

Members: Conference £75, Dinner £50, Conference Dinner and B&B £250

Non-Members Conference £115, Dinner £75, Conference Dinner and B&B £375

To register please visit www.regonline.com/63345_620920M