International Marketing Seminar
May 08
15
Start: 16:00
End: 19:00
Come to a special introductory international marketing seminar to help you better understand your options.
ScotlandIS and the Hillington Park Innovation Centre have joined forces to address the needs of a growing number of Scotland's innovative technology businesses looking to expand internationally, but needing advice on the challenges posed by unknown international markets, and how to reach them successfully with limited resources.
Identifying international opportunities
If you've identified an international market opportunity, you'll want to know best how to proceed with minimum risk and maximum return. Ogam Insight discusses tools and techniques for identifying international opportunities, and carrying out market research which minimises risk of failure, maximises the chances of success, and shortens your payback period.
Preparing for international success
When you decide to go international, getting your home market Sales and Marketing in order is more important than ever. At this seminar you'll find out why it's so important, and take away a key checklist on home market Sales and Marketing to help you maximise success abroad.
Foreign market entry strategies
So you're ready to enter a new international market, but your bamboozled by the options. Ogam Insight discusses the host of options available to you, the advantages and disadvantages of each, and how to choose the right one for your business.
Finding the right international partners
Many market entry strategies require working with a partner. With Ogam Insight you'll understand the challenges and pitfalls involved with recruiting and working with overseas partners, and be better equipped to find the one which will bring you the highest long-term return.
International e-marketing
Becoming an international business brings its own challenges as regards internet marketing. In this seminar we'll discuss where the main challenges lie, and your options in terms of internet marketing strategies, tools and techniques.
Sign up now, places limited !
Venue: Hillington Park Innovation Centre, 1 Ainslie Road, Hillington, Glasgow, G52 4RU
Date: 15th May 2008
Time: 4-7pm
Cost: £40+vat ScotlandIS Members, Hillington Park Innovation Centre tenants and Alba Innovation Centre tenants; £55+vat Non-members.
Signing up for this unique, first time event is easy, simply email us or call 01506 472200
