Technology Marketing Workshop

Need high impact marketing for your technology business, but don’t have a massive budget, then come to a special marketing workshop with Karen Hewitt of Ogam Marketing to find out how to achieve a lot with a little. ScotlandIS and Alba Innovation Centre have joined forces to address the needs of a growing number of Scottish technology businesses in need of a marketing strategy tailored to technology, designed for maximum impact, and within a small budget.

Marketing technology has its own challenges, and requires specialist tools and techniques. The workshop will demonstrate marketing messages, tools and techniques that really work for your kind of business. This workshop will address technology marketing challenges, adopting a strategic approach, understanding your target audience, useful marketing techniques and convincing marketing messages, along with real life examples of how these have helped previous clients.

Edit, a leader in the field of bulk document capture, will provide a client case study on their experiences in identifying a very successful strategic marketing campaign for their target markets.

Each company attending will be entitled to a follow up one-to-one session on Friday 9th November at the Alba Innovation Centre where you get your own personal half hour to help you focus on the right areas, and get individual advice on YOUR business.

Sign up now, places will be limited.  Register for this event by emailing karen.meechan@scotlandis.com

Venue: Alba Innovation Centre, Livingston Time: 4-7pm Cost: £40+vat ScotlandIS Members, Hillington Park Innovation Centre tenants and AIC tenants; £55+vat Non-members.

Presenter’s Bios: Main Speaker - Karen Hewitt, MBA (Marketing), DipM, BSc (Hons) Karen Hewitt has 15 years experience in Sales, Marketing and Strategic Management; she has lectured in Strategic Management, and spent two years in Latin America working on technology marketing projects. She was latterly Marketing Director for Gael Ltd, an award-winning Scottish software company, and instrumental in finding international markets for the company’s MindGenius software. Karen founded Ogam Marketing Ltd., a specialist technology marketing company, in July 2006 with her brother Paul, and since then, has helped a number of technology companies to scale up their business with marketing techniques designed to achieve high impact on a low budget. Karen writes regularly on technology marketing topics, and was recently involved in Scottish Enterprise’s Global Companies Development Programme, giving a series of workshops on Global Marketing Research.

Paul Hewitt, MSc, BSc (Hons), MCIPR Paul Hewitt, has 15 years’ across PR, internal communications and marketing roles, primarily for the IT and financial services sectors. A former journalist, and experienced B2B PR copywriter, Paul has extensive experience of producing the compelling copy which is the foundation of any good marketing or PR programme. Paul’s has written a paper on the impact of e-mail on internal communication in the International Journal of Corporate Communication and a series of articles for Internal Communication magazine.