Events in November, 2007
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Technology Marketing Workshop
Nov 07 8 Start: 16:00 End: 19:00
Need high impact marketing for your technology business, but don’t have a massive budget, then come to a special marketing workshop with Karen Hewitt of Ogam Marketing to find out how to achieve a lot with a little. ScotlandIS and Alba Innovation Centre have joined forces to address the needs of a growing number of Scottish technology businesses in need of a marketing strategy tailored to technology, designed for maximum impact, and within a small budget.
Marketing technology has its own challenges, and requires specialist tools and techniques. The workshop will demonstrate marketing messages, tools and techniques that really work for your kind of business. This workshop will address technology marketing challenges, adopting a strategic approach, understanding your target audience, useful marketing techniques and convincing marketing messages, along with real life examples of how these have helped previous clients.
Edit, a leader in the field of bulk document capture, will provide a client case study on their experiences in identifying a very successful strategic marketing campaign for their target markets.
Each company attending will be entitled to a follow up one-to-one session on Friday 9th November at the Alba Innovation Centre where you get your own personal half hour to help you focus on the right areas, and get individual advice on YOUR business.
Sign up now, places will be limited. Register for this event by emailing karen.meechan@scotlandis.com
Venue: Alba Innovation Centre, Livingston Time: 4-7pm Cost: £40+vat ScotlandIS Members, Hillington Park Innovation Centre tenants and AIC tenants; £55+vat Non-members.
Presenter’s Bios: Main Speaker - Karen Hewitt, MBA (Marketing), DipM, BSc (Hons) Karen Hewitt has 15 years experience in Sales, Marketing and Strategic Management; she has lectured in Strategic Management, and spent two years in Latin America working on technology marketing projects. She was latterly Marketing Director for Gael Ltd, an award-winning Scottish software company, and instrumental in finding international markets for the company’s MindGenius software. Karen founded Ogam Marketing Ltd., a specialist technology marketing company, in July 2006 with her brother Paul, and since then, has helped a number of technology companies to scale up their business with marketing techniques designed to achieve high impact on a low budget. Karen writes regularly on technology marketing topics, and was recently involved in Scottish Enterprise’s Global Companies Development Programme, giving a series of workshops on Global Marketing Research.
Paul Hewitt, MSc, BSc (Hons), MCIPR Paul Hewitt, has 15 years’ across PR, internal communications and marketing roles, primarily for the IT and financial services sectors. A former journalist, and experienced B2B PR copywriter, Paul has extensive experience of producing the compelling copy which is the foundation of any good marketing or PR programme. Paul’s has written a paper on the impact of e-mail on internal communication in the International Journal of Corporate Communication and a series of articles for Internal Communication magazine.
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CEO Masterclasss Innovation in Internet Advertising (internal event)
Nov 07 15 Start: 12:00 End: 12:00
The Edinburgh-Stanford Link is pleased to announce another in our series of CEO MasterClass for Autumn 2007.
These are complimentary, invitation only, gatherings restricted to no more than 20 senior directors of innovative technology companies.
The classes focus on a singular topic and sessions are interactive.The CEO Master Class will be held on Thursday 15 November and our speaker will be serial entrepreneur William Urschel, CEO of AdECN.
The discussion topic will be on 'Innovation in Internet Advertising'.
Bill is going to talk about innovation in internet advertising, the markets for internet advertising, as well as his recent startup company that was sold to Microsoft, AdCEN.The venue for this Master Class will be the Boardroom,Paterson's Land, Old Moray House, Holyrood Road, EH8 8AQ. Directions to venue.
The nearest car parking is in the St John's Hill NCP which is close to the venue.
The meeting will begin at 2pm and run through to around 5pm.
Schedule:
13:45: Guests arrive (Coffee and biscuits will be available from
1.45pm.)14:00: William Urschel, CEO of AdECN
15:15: Interactive session - discussion of specific situations relevant to attendees
16:00: Coffee and networking
16:15: Further Q&A
17:00 : End
Please note, this is a free, invitation-only event, places are very limited, and only for those running innovative technology companies.
Register your attendance at this event NOWFurther information on the Edinburgh Stanford Link and its activities can be found on our website. If you have any questions please do not hesitate to contact us.
Please note, this event is being run in association with Alba Innovation Centre.
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Mobile Social Networking - Opportunities for Business!
Nov 07 23 Start: 09:00 End: 13:00
Mobile Social Networking is tipped to become one of the biggest transformations in how we use our mobiles and the internet today and with increased use in both businesses and for pleasure, how can your business get its’ share of this growing market?
With recent statistics indicating that the UK leads Europe in usage of Social Networking services and that Social Networking will drive mobile user generated content revenues tenfold by 2012*, its now time to develop, adopt and get your share of this ever increasing market.
Wireless Innovation, Scotland’s national initiative for mobile and wireless technologies are hosting a seminar, “Mobile Social Networking, Opportunities for Business” at the Hillington Park Innovation Centre on Friday 23rd November from 9.00 – 1pm to explore the impact of social networking on today’s businesses.
With the upsurge in Internet Social Networking sites like Youtube and Myspace, this seminar brings together an exclusive panel of speakers and case studies to address the questions you are asking yourself ……….
• Why is social networking important to my business?
• Does it not exclusively target teenagers?
• What are the legal requirements when using social networking sites?
• How can I use it to help grow/promote my business?
• Mobile Internet - What’s driving its use?
• What are the routes to market for this sector
• How do I make money from it?The line up of speakers spans the whole social networking scene and includes:
• Phil Taylor of Strategy Analytics who will give an informed ‘state of the nation’ on the growth of this market over the last few years and advise on Strategy Analytic’s predictions for the future of social networking• Simon Vaughan from BT who will answer the question “Are you Mobile Networking in the Office?”
• Mike Kinsella, Founder of Weeworld will provide an overview of their experience as Scotland’s first social networking company
Register your attendance at this free event NOW!
Directions to the Hillington Park Innovation Centre can be found at http://www.innovationcentre.org/hillington/location/
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Expert Series - From SMART to Success
Nov 07 29 Start: 08:45 End: 14:00
Hillington Park Innovation Centre, 29th November, 8.45 - 2pm
Receiving innovation support funding through schemes such as SMART is a great achievement for young technology companies. But what happens next? How do you turn great innovation into commercial success? Where do you go for the next round of funding?
In the third and final installment of our acclaimed Expert Series of events for 2007 we aim to answer some of these questions and help accelerate the growth of your company. Once again we have a tremendous line up of speakers, including companies who have been through this process and funders who have helped them along their way, who will share their insights as to how to make your company a success.
Dr Colin Urquhart - Dimensional Imaging
Colin Urquhart is co-founder and Chief Executive Officer of Dimensional Imaging Ltd, a Glasgow, based technology company, which provides high-speed, high-resolution 3D surface image capture and analysis solutions for medical, entertainment and other applications. Dimensional Imaging was established in 2002 to commercialise world leading human body 3D capture and modelling technology developed at the Universities of Glasgow and Edinburgh. Colin led the Scottish Enterprise “Proof of Concept” funded commercialisation project at the two universities, before becoming the Chief Executive Officer of the spin-out company. Dimensional Imaging initially received a SMART Award from the Scottish Executive, followed by three rounds of equity funding led by Braveheart Ventures and two rounds of debt finance from the Bank of Scotland. Dimensional Imaging has grown sales by over 700% in the last three years and has recently broken into profitability.Andrew Richards - Codeplay
The founder of Codeplay, Andrew both manages the company and provides ideas for development of new products to meet emerging market needs. He graduated with a degree in Physics and Computer Science from the University of Cambridge and subsequently gained six years experience as a developer of hit games (including Pete Sampras Tennis) at Eutechnyx, a game development company in the North East of England. He founded Codeplay in 1997. Andrew will be talking about what Codeplay did once the SMART grant was approved: securing matching funding, developing the technology, filing for a patent and finding customers.Dr Sandy McKinnon - Pentech
Sandy McKinnon is a director of Pentech Ventures who focus on investing in early stage technology companies in Scotland. Sandy has nearly 10 years experience in helping successful commercialisation of defensible technology innovations. As Director of Knowledge Transfer & Technology and Research Services (TRS) at Heriot- Watt University he helped incubate twelve spin-out companies and helped them raise over £4.6M in funding. As a freelance consultant and also whilst he was with Scientific Generics in Cambridge - where he helped evolve and finally ran their Advance Technology Group - he provided due- diligence services over a wide range of sectors for a variety of blue-chip companies, institutions and VC funds. Sandy is on the boards of Sonaptic, CacheLogic, Omniperception, SeeWhy and RapidMobile. Sandy will give an investors point of view on the many considerations a high growth technology company has to consider when raising successive round of funding, the pitfalls to avoid and what an investor looks for.Brendan Waters - ICS Ltd
Brendan leads the Innovation Advisory Services team at ICS, which encompasses the advisory teams at the Hillington Park Innovation Centre in Glasgow, the Alba Innovation Centre in Livingston and Wireless Innovation, a national project supporting wireless and mobile technology companies across Scotland. Brendan has worked with over 70 growing technology businesses, and will share some of his insights into their successes and how they have avoided common pitfalls at the Innovation Centre.To register your attendance for this event please contact Lindsey Boyle on 0141 585 6306 or events@innovationcentre.org
