Mobile Marketing....beyond SMS

Wireless Innovation, Scotland's national initiative for wireless and mobile technologies, would like to invite you to one of the industry's key events looking at the changing world of mobile marketing on Friday 26th January 2007 at Dynamic Earth, Edinburgh.

If you work for an agency or are a brand or advertising manager you need to know how mobile marketing can be used to differentiate your product and make it ‘stand out from the crowd'. With the development of new technology, mobile marketing has moved well beyond simple SMS text messages and is now using MMS, WAP Push and other emerging technologies to create some really outstanding, creative campaigns.

The event will be delivered as follows -- the first half will involve speakers from various aspects of the mobile world outlining trends, what's new and what the future holds for mobile marketing.
- The second half will include a discussion forum which is your chance to ask questions to the industry experts on the key issues surrounding mobile marketing.

Running alongside the event there will be a showcase of mobile content/applications companies demonstrating various technologies that are available for use in mobile marketing campaigns.

SPEAKERS
James Oliver from Shake will compère the event
With over 15 years in Marketing James has worked for various agencies establishing a digital division. As Co-Founder of Last Orders.com, James has seen the various cycles of the digital revolution and its effect on marketing across a variety of industries.

Phil Taylor from Strategy Analytics will give an analysts view of the mobile marketing industry, looking at trends, new developments and Strategy Analytics' future predictions for this market

Nick Heller, Head of Mobile for MTV will discuss Broadcasting and Mobile focusing on MTV's unique perspective on mobile marketing.

Richard Smuts, Advertising and Communications Manager for BP and Wild Bean Café in Europe. Richard will give an overview of a successful pilot mobile vouchering campaign recently run in the UK for the Wild Bean Café.

Annabel Hembry, Head of Mobile at Associated Northcliffe, Annabel was the former Business Development Director at Enpocket and Founder and Co -Director at The Direct Mailing Group. Annabel will talk about Mobile CRM and the impact on UK business.

Dave Barker from Enpocket, one of the first companies to enter the field of mobile marketing, will discuss what brand managers and advertising agencies are demanding from the Enpocket technology. Since 2001, Enpocket have developed the industry leading technology platform for delivering rich and relevant mobile marketing and advertising.

Jim Evans from Shake will tell the story from the Agency side - how Mobile fits within the marketing mix. What are clients doing in the mobile marketing space and what do they expect from mobile application and content developers?

A key individual from the Mobile Marketing Association will give an overview of what types of mobile marketing campaigns are becoming more popular and what type of clients are using mobile marketing in their campaigns

After lunch, you will be able to view some of Scotland's leading mobile marketing content and application developers who will demonstrate their mobile marketing technology.

RSVP: Please confirm whether you plan to attend by emailing us at
wirelessevents@innovationcentre.org or contact Lindsey on 0141 585 6306.

Lunch will be served at the event and full parking is available at the venue.

RSVP: Please respond asap by email to wirelessevents@innovationcentre.org

Tel: 0141 585 6306 For directions go to www.dynamicearth.co.uk