Date: Thurs 24th September 2015, 9:30am – 12:30pm (registration from 08:45)
Customer Engagement has recently become one of the industry’s key buzz phrases but what it really means is the process behind regularly communication and interaction with different customers across lots of different communication channels.
Your business will have a website, you may even be active on social media and have some loyal followers – but how do you turn these visitors who come in via your website, Twitter, Linkedin etc into engaged customers who want to do business with you, and keep them that way?
This interactive masterclass will look the 4 ways you should be engaging with your customers and how to optimise and measure conversation rates via websites, email marketing and the big six social media channels and once you have engaged these customers – how do you turn them into actual sales?
Led by Jill Glen of Kuka Studios, this masterclass will be informative, interactive and an opportunity to meet like-minded entrepreneurs and individuals trying to uncover the myths of Customer Engagement and Retention. It is aimed at marketing and sales people, business owners and strategy developers of early stage, growing businesses.
Jill is an online journalist and copywriter who has been working in social media since before it was cool. As a professional blogger and marketer she trains companies and individuals in online marketing, search engine optimisation and brand growth. As part of Renfrewshire digital agency, Kuka Studios, she has been helping small and large companies be found online for over a decade. Their goal is to show people that there’s no black magic when it comes to the digital world, and promote honesty and transparency in the industry.