Alba events in October, 2009
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Building a Brand and Selling YOUR technology solution
Oct 09 22 Start: 09:15 End: 14:30
Do you know what your customers want?
Can you describe your product or service simply and precisely?
How do you quantify a good quality sales lead?
Is your product or service seen as the leading brand in the market?
WINNING PITCH PRESENTATION - By John Leach
If you know all the answers to these questions, then this seminar is not for you!. If you read these questions and don't think you know the answers...then you definitely need to attend this event!
Sales are critical to any business and understanding the sales process, creating a market leading brand and getting results quickly for any business, particularly a young, innovative leading edge business like yours can be complex.
This ‘interactive' sales event is for people who have not had the benefit of a sales career but are expected to sell and negotiate with customers and clients.
Headlining this event will be John Leach, author of the famous book, "Pitch Perfect" who will address some of the key concerns you are currently facing; identifying the decision maker, understanding the value chain, negotiating a sale and closing a sale. Scot McRae and Paul Fennon, strategic marketing experts with over 40 years experience of building category leading brands and the founders of fennonmcrae, will take you through how to position your brand for category leadership and effectively generate high quality sales leads.
This is not a ‘death by powerpoint' event - you will be expected to join in / voice your opinions / challenge the speakers and the audience and basically, find out everything you need to know to maximise your businesses sales performance.
The day will contain a series practical of workshop which will tackle some of the key sales and branding issues you are currently facing as a business and we would encourage you to share these with us prior to the event.
Our client case study, Liam Hughes from Captua said, "Understanding your technology solution and understanding your customer needs are key to ensuring you pitch your product exactly for your market - get that right and the sales will definitely come!"
As Tom Hunter famously said, "If an entrepreneur can not sell, he can not succeed."
Register for this event email forums@innovationcentre.org. Please also send us your current sales and branding issues so that we can ensure we answer your questions on the day.
NB: You will have the opportunity to win a signed copy of John's book "Pitch Perfect Feel the Impact of a Winning Sales Approach" on the day!
Registration Cost £50*
A 50% discount is available to tenants of Alba Innovation Centre, Hillington Park Innovation Centre and RSE Enterprise Fellows. Email forums@innovationcentre.org to receive your discount
*Payment is due prior to the event to guarantee entry on the day
AGENDA
9.15 Registration and Coffee
9.30 Stephen Morris, Alba Innovation Centre - current sales and branding issues facing early stage innovative companies
9.40 John Leach from Winning Pitch - a winning sales approach, the practices, formula and tools you need to maximise your sales performance
10.40 Coffee break
10.50 Scot McRae and Paul Fennon from fennonmcrae - the link between marketing and sales and how you develop a powerful brand that effectively drives high quality sales leads; some practical examples - good and bad!
11.40 Liam Hughes from Captua - case study on how rebranding has escalated sales for Captua
11.50 Q&A
12.00 Working Lunch
12.15-2.00 Sales and Branding Workshops - addressing YOUR issues!
2.00 Workshop Learning outcomes
2.30 Close
