Alba events in 2009
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So you want to be a director
Founding technology entrepreneurs find themselves thrust into the role of directors. In the early stages of development their duties and obligations appear undemanding but as soon as other stakeholders become involved eg investors, employees, customers their position changes rapidly. This seminar is designed as a layman's introduction to a director's duties and obligations under the Companies Act 2006.
To register your attendance at this event please email albaforums@innovationcentre.org
Location - Alba Innovation Centre, Livingston
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The Alba Innovation Challenge
The Alba Innovation Challenge offers a PRIZE PACKAGE of up to £50,000, including a CASH PRIZE of £10,000 PLUS £000’s worth of business services including consultancy, financial planning, legal and accountancy services…AND free office space for one year at the Alba Innovation Centre in Livingston, West Lothian. We want to encourage new businesses, especially those in innovative technology sectors, to start up and locate in West Lothian, and can deliver a full package of support to help them through the start up, early stages and growth processes.
The Competition is open to ambitious and independent entrepreneurs incorporating a business in Scotland, either in the start-up or the early stages of their development. Applications should be submitted online at http://albachallenge.ning.com/ (full terms and conditions available online)
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Building a Brand and Selling YOUR technology solution
Do you know what your customers want?
Can you describe your product or service simply and precisely?
How do you quantify a good quality sales lead?
Is your product or service seen as the leading brand in the market?
WINNING PITCH PRESENTATION - By John Leach
If you know all the answers to these questions, then this seminar is not for you!. If you read these questions and don't think you know the answers...then you definitely need to attend this event!
Sales are critical to any business and understanding the sales process, creating a market leading brand and getting results quickly for any business, particularly a young, innovative leading edge business like yours can be complex.
This ‘interactive' sales event is for people who have not had the benefit of a sales career but are expected to sell and negotiate with customers and clients.
Headlining this event will be John Leach, author of the famous book, "Pitch Perfect" who will address some of the key concerns you are currently facing; identifying the decision maker, understanding the value chain, negotiating a sale and closing a sale. Scot McRae and Paul Fennon, strategic marketing experts with over 40 years experience of building category leading brands and the founders of fennonmcrae, will take you through how to position your brand for category leadership and effectively generate high quality sales leads.
This is not a ‘death by powerpoint' event - you will be expected to join in / voice your opinions / challenge the speakers and the audience and basically, find out everything you need to know to maximise your businesses sales performance.
The day will contain a series practical of workshop which will tackle some of the key sales and branding issues you are currently facing as a business and we would encourage you to share these with us prior to the event.
Our client case study, Liam Hughes from Captua said, "Understanding your technology solution and understanding your customer needs are key to ensuring you pitch your product exactly for your market - get that right and the sales will definitely come!"
As Tom Hunter famously said, "If an entrepreneur can not sell, he can not succeed."
Register for this event email forums@innovationcentre.org. Please also send us your current sales and branding issues so that we can ensure we answer your questions on the day.
NB: You will have the opportunity to win a signed copy of John's book "Pitch Perfect Feel the Impact of a Winning Sales Approach" on the day!
Registration Cost £50*
A 50% discount is available to tenants of Alba Innovation Centre, Hillington Park Innovation Centre and RSE Enterprise Fellows. Email forums@innovationcentre.org to receive your discount
*Payment is due prior to the event to guarantee entry on the day
AGENDA
9.15 Registration and Coffee
9.30 Stephen Morris, Alba Innovation Centre - current sales and branding issues facing early stage innovative companies
9.40 John Leach from Winning Pitch - a winning sales approach, the practices, formula and tools you need to maximise your sales performance
10.40 Coffee break
10.50 Scot McRae and Paul Fennon from fennonmcrae - the link between marketing and sales and how you develop a powerful brand that effectively drives high quality sales leads; some practical examples - good and bad!
11.40 Liam Hughes from Captua - case study on how rebranding has escalated sales for Captua
11.50 Q&A
12.00 Working Lunch
12.15-2.00 Sales and Branding Workshops - addressing YOUR issues!
2.00 Workshop Learning outcomes
2.30 Close
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Breakfast Seminar: Legal Breakfast Series
Director Disputes and Damage Limitation
The Alba Innovation Centre in partnership with MBM Commercial is presenting a breakfast seminar offering expert commercial legal advice to high growth innovative businesses.
How do disputes happen at Board level?
What are the most appropriate ways to resolve these disputes?
This seminar will involve a review of the cause and effect of disputes at board level with an examination of the practical and legal measures than can be taken to prevent, limit or resolve the problem.
It is rare that any two situations will be the same and with a number of different factors involved, including directorship, employment, shareholding and investor relations this can result in no easy answer.
Attendance at this workshop is free an will offer the companies the opportunity to acquire knowledge and information from an industry expert.
Kenny Mumford, a partner from MBM Commercial will be happy to chat with the attendees of the workshops on a 1 to 1 basis after the event or at a subsequent meeting.
MBM Commercial is an award winning niche legal firm, pre-eminent in advising growing entrepreneurial companies and their investors and is well placed to offer advice in this area of commercial law.
To register for these events, please email http://albaevents@innovationcentre.org or contact Michelle on 01506 592100
Please note that a light breakfast will be provided at 8.30am.
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Breakfast Seminar: Legal Breakfast Series
The legal landscape for new and early stage businesses is a minefield. Alba Innovation Centre is hosting the third seminar in a series of legal workshops in conjunction with some of Scotland’s leading law firms to address the key issues facing new and early stage high growth innovative technology businesses from director and employee responsibilities to legal contracts.