Date: Wednesday 25th May 2016, 9:30am – 12:30pm
We’ve all heard of the 4 P’s of marketing and some have even heard of the 7P’s. In a fast paced, dynamic world marketing and strategies for sales are changing daily.
New online tools are available, new channels are emerging, new routes to market opening up and for a growing business, you need to ensure you are at the top of your game if you want to be successful in your home market and expand internationally.
This masterclass will be delivered by Ian Downie who has over 20 years in senior marketing and sales roles. Ian will explore the 10P’s and provide insights into how to apply these to your business to develop a robust sales and marketing strategy that can help grow sustainable revenues internationally. As well as strategic insight, Ian will provide some practical tips and insights from his knowledge and wealth of experience.
You will leave this masterclass with:
- An insight into the 10 P’s
- Practical advice on how to develop a robust sales and marketing strategy
- Tips on how to avoid the obstacles
Ian Downie, Ten Ps
With over 20 years’ experience at Director level of sales and marketing, Ian has set up, grown and sold a number of highly successful companies across a range of vertical markets including recruitment, advertising, public sector, IT and telecoms.
He has extensive knowledge of high growth technology start-ups and helping them grow both domestically and internationally. With solid practical experience of creating strategies, building brands, growing teams and establishing processes and partnerships globally.